The decision of which of the giants to choose is difficult now more than ever samsung vs iphone. For those who care about customization, the latest Samsung Galaxys continue to be the undisputed King of the Hill insofar as display is concerned, and as far as multitasking flexibility is concerned. If you're already part of the iPhone world, value a seamless experience between your devices and aren't afraid of a predictable, stable experience, however, the iPhone is tough to beat. It all depends on your own working style. Do you like to make settings or do you like the "just works"? What is the reason you're upgrading?