A billboard mockup is a digital or physical representation used to showcase how an advertisement will appear on a large-scale outdoor display. These mockups are typically designed to help businesses, advertisers, and designers visualize how a poster, digital ad, or promotional message will look once placed on a billboard in real-world environments. They offer a realistic preview, taking into account factors such as size, perspective, and surroundings. By using billboard mockups, creators can ensure their designs are optimized for high visibility and impact, allowing for adjustments before finalizing and deploying the campaign. These mockups can range from simple static images to interactive 3D models, providing a range of tools for effective presentation.